Music Think Tank (MTT)

“Why Is A Culture Shift Important For Musicians?” plus 1 more

Why Is A Culture Shift Important For Musicians?

Posted: 26 Sep 2013 09:13 PM PDT

Written by Tommy Darker.

Most artists feel helpless today. This is how I comprehend their crawling around the digital music world. Laws and the status quo have changed radically, the audience’s behaviour and preferences as well. And we cannot change their newly ingrained views. It would be pointless. In my opinion, the digital world has ‘change’ imprinted in its DNA.

I understand that we want to preserve the status quo, because it worked so far. But I think we miss out the opportunity for innovation presented here: to build our own future as independent entities and help a new culture emerge.

They say you cannot break the nose with small punches. You need to punch it vigorously.

That’s what we, as visionary independent artists, need to go for.

I have a plan and I intend to execute it gradually. I will briefly present my mindset here. So, follow along and tell me what you think. I would encourage you to share my views, whether you agree or not, so we can have a diversity of opinions.

Advantage for labels, opportunity for independent artists

Labels have strong cards in the game. Let’s see the ultimate truth for a moment.

Major labels. There are a few major players, with a few artists on board, mainstream following and a lot of strong connections and budget. They are on the left side of the Long Tail, their model is to build short-term hits and milk them till the next one. They know the recipe for a hit and walk on that very same way all the time. Predictability and reverential measurement of metrics are their weapon. If something happens not to work, they dump it. Scaling up is the ultimate goal, after all.

Independent artists. Our main characteristic and advantage: we are a lot, millions. And every single artist has some power and following that is difficult to ignore once combined with others as a group. An ant, as an entity, might be insignificant, but as a group, it can move objects multiple times of its size. In economic figures, our Long Tail part is competitive to the major artists.

Here’s where I see the opportunity. In collective power.

A few major players can change a market, but they cannot change a culture. A million minds can.

Startups showed the way. They showed, in progressive fashion, that an ecosystem around entrepreneurship can change, if there is persistence.

A few years ago nobody could believe that it would be so easy to create your own enterprise. A few visionaries started, persisted and inspired. They got early adopters on board. They kept persisting. And services to accommodate that culture shift soon appeared; because businesses saw an opportunity to make money by offering services to an emerging trend. The same goes for investors.

That trend took a share of people’s minds, who passed it on. Then social proof came, a few successes showed that it’s not impossible to build a profitable business out of a niche idea. And more followed. People started encapsulating and teaching this knowledge. And the culture became stronger. Everybody believes now. Culture shift completed.

The transition didn’t happen because of money or metrics. It happened because of persistence for radical change in the culture. It all started with a few crazy individuals.

None of these guys that founded startups was a businessman before. It was the need to do something bigger than themselves that pushed them towards innovation, creation and then education and knowledge.

Their accomplishment: now millions build healthy businesses out of what they love, by offering real, honest value to the real world.

The same thing can happen for musicians. Startups play with needs, we play with emotions. Needs and culture are extremely important for a healthy human being.

But we are not united. We do not have the same mindset to work as one, towards one direction. This is why a reset in mind is required. Before investing in videos, recordings and networking, we need to learn to invest in knowledge. Re-learning some things is essential for independent musicians to take advantage of their huge power.

Next up: the platform

I’m planning to build a platform to unite performing artists and change our habits. Easy to think, it will take much effort and patience to execute. The platform will not change the culture. We will. The platform will merely be the medium to enable us to see relationships hidden before, encouraging success stories buried in oblivion or revealing opportunities and ground for innovation that people thought was blurry.

PS. Follow my work @TommyDarker.

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I’m Tommy Darker, the writing alter ego of an imaginative independent musician. I started ‘Think Beyond The Band’ because I feel proud of what I’ve accomplished so far and I like helping other fellow musicians that struggle with the same problems.

I love starting conversations. If you share the same mindset, find me on Facebook and Twitter and let’s talk!

Why Federal Policy Matters to Musicians-Now More Than Ever

Posted: 22 Sep 2013 02:39 PM PDT

By Casey Rae Interim Executive Director, Future of Music Coalition

Back when the Internet first became “a thing,” a lot of musicians instinctively understood that the music business — with its good aspects, its bad aspects and its absolutely awful aspects — was going to change forever. What a lot of us didn’t anticipate was that these changes would still be playing out almost two decades later. Another thing that may have been overlooked is the impact of policy the entire music ecosystem, from musician to fan. Now more than ever, this connection needs to be made.

For thirteen years, the Future of Music Coalition has engaged artists in the debates that affect their livelihood. One of the main things we do this is to take the wonky aspects of policy and make them comprehensible to those who are impacted but too often ignored. You can see this happen up-close at the Future of Music Summit, which brings together musicians, composers, policymakers, industry leaders, technologists, legal professionals, academics and more. This year’s Summit takes place Oct. 28-29 at Georgetown University in Washington DC.

Internet issues get debated a lot, but it’s not the only area where policy and creative culture intersect. From the federal agencies to Congress to the White House, the decisions made in Washington, DC have an outsized impact on the music world. Take radio for example: the 1996 Telecommunications Act completely reshaped the broadcast marketplace, making it next to impossible for the majority of artists—no matter how popular or talented— from having a shot at the airwaves due to massive consolidation in radio station ownership unleashed by this one piece of legislation.

In the late 1990s and early 2000s, it the Internet—whose potential was only beginning to be realized due to the new possibilities of broadband—was in danger of suffering a similar fate. Musicians and independent labels realized that in order to prevent the Internet from becoming like consolidated radio—where just a handful of companies can control what you hear and when—there needed to be some basic rules of the road so that independent musicians or labels can compete alongside the biggest companies. In part due to musicians getting involved, policymakers have become more invested in ensuring that the Internet remains open and accessible to everyone, including creators. But the fight isn’t over yet—now’s the perfect time to learn what’s at stake and what you can do about it.

Then there are the ongoing debates about copyright, new business models and what is and isn’t working for artists in the digital age. We’re talking about everything to protecting artist rights to payouts on services like Pandora and Spotify. This stuff can get very complicated (and often pretty heated). But we think that the only way to address the many challenges facing musicians is get those with a stake in making it work to come together to discuss today’s realities with an eye towards a sustainable future.

The Future of Music Summit is the only place where you’ll hear policymakers like Rep. John Conyers (D-MI), and Jacqueline Charlesworth (General Counsel and Associate Register, U.S. Copyright Office) offering their sense of how this stuff fits together, with artists as part of the conversation. (Check out the schedule online—more amazing names are being added every day.)

Whether it’s issues around improving corporate radio (and expanding noncommercial opportunities), copyright, the Internet or even access to affordable health insurance, Future of Music Coalition is moving the debate forward. Join us in the nation’s capital and take part in the issues are shaping music, technology and creative culture at the 2013 Future of Music Summit. Where else can you meet incredible people and wonk out until your head explodes? (OK, the last part has never actually happened, but there’s always this year!)

Musician scholarships and student rates are available starting at $25.

And while we’d rather we heard your perspective in-person, we will also be streaming the Summit live online—and giving everyone a chance to weigh in from wherever you are.

Remember, the future of music needs you to be everything we know it can be.

Casey Rae,  Interim Executive Director, Future of Music Coalition is a musician, recording engineer, educator, journalist and media pundit. Casey regularly speaks on issues such as new business models for artists, telecommunications policy and intellectual property at conferences, universities and in the media, including NPR, Billboard, and The Los Angeles Times. He routinely works alongside leaders in the music, arts and performance sectors to bolster understanding of and engagement in key policy and technology issues, and has written dozens of articles on the impact of technology on the creative community. Casey is an adjunct professor at Georgetown University, and also serves on the Board of Directors of the Media & Democracy Coalition and the National Alliance for Media Arts and Culture. He currently records and publishes under the moniker The Contrarian and is the Grand Poobah of Lux Eterna Records.

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Friday 27 September 2013